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Fussy

Fussy is a sustainable personal care brand that is revolutionizing the deodorant industry with its all-natural, plastic-free, and compostable products. Since their launch in 2020 and public appearance on Dragons Den, Fussy has quickly become a favourite among UK consumers who are fussy about the ingredients and environmental footprint of their personal care products. The brand's dedication to sustainability and its expanding product line, which includes a range of deodorants and accessories, have earned it a loyal following and a growing presence in major UK retailers such as Tescos, Waitrose and Ocado; positioning Fussy as a rising star in the eco-friendly personal care market

Trading name

 Fussy

Sector

Consumer

Founders

Matt Kennedy 

Date invested

26/03/2024

Date founded14/02/2020
StatusCurrent Investment

 

Image
Fussy